Just as the clock reached zero the concert sound system reverberated in the room and type appeared on the projection screens announcing to the audience that “Your lives are about
to change!”

Two large video screens came to life, with a montage of Bracco-related visuals unfolding with tremendous speed. A dynamic song with Bracco business-related lyrics written especially for the launch began to play accompanied by fixed lighting, and then 25 seconds into the song,
by moving, intelligent lighting. Next, a singer planted in the audience ran up on-stage to perform live. Thirty seconds later… atmospheric lasers joined to increase the momentum of
the program.

Then came the biggest surprise of all. At the
2-minute mark on the clock, a Kabuki drop unfolded, with the stage curtain across the back of the stage dropping down to reveal yet another stage set which had been in place all throughout the first part of the meeting, yet hidden by stage drapery. One minute later, the on-stage singer departed and 10 dancers began a specially choreographed routine. Soon, the meeting room was alive with the sights and sounds of video, atmospheric and projected lasers, dancers, and a spectacular light show—followed by the launch of confetti from cannons, giant inflatable figures flanking the stage, and MultiHance banners unfurling all around the room.

The spectacle not only set the tone for excitement about MultiHance, it also sent a message that this was a product that was going to change the professional lives of all the attendees. And when
the launch meeting itself was winding down several days later, the Bracco presenters were replaced on stage by none other than Jim Belushi and the Sacred Hearts Band for a musical performance
that put the finishing touches on an unsurpassed product launch event.

Media Matrix creative and technical services, of course, made it all possible. Drawing upon their expertise in audio-visuals, lighting and laser effects, set creation, show direction and more, Media Matrix showed everyone at Bracco what “full service” can mean when the time comes to produce
an event that’s truly extraordinary.

Media Matrix is a full-service business communications firm located in Horsham, PA involved in the production and staging of business meetings, webcasts and teleconferences; interactive multi-media development; videotape production; print collateral design; and trade show management.