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The second day of the event was dedicated to all of the Liz Claiborne Cosmetics business, but used the tropical theme just as imaginatively, featuring various product introduction videos and graphics that revealed the actual Bora Bora packaging, advertising campaign and other well know fragrances by Liz Claiborne Cosmetics-- Mambo, Curve and Lucky You, to name a few. Our "island wise man" actor appeared on this day as an emcee, introducing all brand presentations and pre-produced media.

In addition to creating the "Strangers in Paradise" on-stage story, and producing the meeting's technical and production elements, Media Matrix was also responsible for all pre-production services, including video production, graphic design, talent management, set and room design, and music selection.

It added up to a unique and powerful product introduction, one that added real drama and excitement to the upcoming launch-and made the attendees feel that they, too, were part of the story.

For post-meeting production, a retailer and training video (in English and Spanish) were produced to support and provide training to all of Liz Claiborne Cosmetics customers and associates.

 

Media Matrix and the Allure of the South Pacific Added to Launch of New Fragrance