Wide-ranging publicity via the world wide
web...the immediacy of a live event from
the Four Seasons Hotel in New York...
enduring materials made available to health
care professionals, academics and investors
alike—the Grand Rounds Executive Summit
presentation by Covance, a leading
pharmaceutical development services
company, had it all. And Media Matrix, a
business communications specialist with
multiple capabilities, played the key role in
making it all happen. "Covance wanted to
present their story—how to help drug
companies make better decisions faster about
which medical therapies have the greatest
potential—with a lot of impact," said
Media Matrix President Michael Olenski,
"using the potential offered by the web, video,
and CD-ROM. We offered them a single
source of solutions to enable them
to do just that."

It all started with the live Grand Rounds event itself, at the Four Seasons Hotel, attended by leaders in academia, consulting, and
the pharmaceutical industry. Media Matrix provided the necessary technological elements—cameras, staging, lighting, graphics, speaker assistance—to enable the Covance presentation to be seen by the live audience
in attendance and broadcast live via the web.
The speakers included Dr. David Kessler,
former head of the FDA, representatives
from Glaxo Wellcome, and from investment
firms Andersen Consulting and PricewaterhouseCoopers. Thanks to
the simulcast provided through Media Matrix,
the speakers' words and visual presentations helped tell the story of modern research capabilities and opportunities to viewers worldwide. The key elements of the Grand Rounds—information about cutting edge solutions