Ortho-Clinical Diagnostics,
a Johnson & Johnson company specializing
in the development of medical laboratory
diagnostic systems, recently called upon
Horsham-based communications specialist
Media Matrix for a CD-ROM presentation
introducing a new, high-profile product.

The product, the VITROS® ECi Immunodiagnostic System, is designed with Intellicheck™ — Integrated Process Control, the first system to provide sample and result integrity for more error free results, to give medical laboratories a solution for providing accurate, highly reliable result reporting. To introduce this product to Ortho-Clinical customers and prospects around the world, and to thoroughly explain its innovative features, Ortho-Clinical needed a sophisticated

yet easy-to-use multimedia presentation.
That's the reason Ortho-Clinical turned to
Media Matrix for the solution to their needs.

"Ortho-Clinical knew we'd had a lot of experience in diagnostics and in developing interactive CD-ROM programs," Media Matrix President Michael Olenski said. "In our discussions, it became clear that an interactive program was the best way to bring out all the features of their new product." An interactive program allows users to quickly "zero in" on the product features and benefits they're most interested in, and access other features later, at their leisure. Media Matrix created an interactive flowchart, then scripted and produced over 40 video segments, including live footage and animations.