With cleverly timed video sequences, special effects, and live business theatre, the Roche Affiliates Meeting had an impact worthy of its famous location. A "For Your Eyes Only" James Bond theme, scripted and developed by Media Matrix, blended "hidden camera" videos-based on real-life competitive challenges for the Roche organization-with the appearance of a live actor playing a master spy. Helped by Media Matrix expertise in staging, direction, and technical support, the international-spy theme delivered important messages and new products in an entertaining, dramatic, yet thought-provoking manner. After 3 days of information, motivation, and awards, the show had a happy ending: the event was capped by a closing candids video module shot onsite with the attendees as stars of the show.

As with several previous events produced by Media Matrix for Roche, the 2002 Affiliates Meeting was a complete success. The event was considered to be one of the best and most impactful and interactive ever held by Roche Molecular Diagnostics.