The year 2000
brought a tremendous
opportunity for Roche Molecular Systems
to introduce their new worldwide marketing
campaign, "No Doubt." To ensure they
made the most of that opportunity at their
February 2000 international affiliates meeting,
RMS didn't hesitate before calling for
the services of Media Matrix, a full-service
provider of business communications
systems located in Horsham, PA
"RMS
called us because we came through
for them the previous year, and they knew we
could help them roll out the 'No Doubt' theme in an inventive, memorable
way," said Media Matrix President Michael Olenski. The 1999 event in Puerto
Rico had featured a spectacular space exploration theme that got the affiliates
ready for the challenges of 1999, but in 2000, the start of the new millennium,
the stakes were higher.
in a way that not only made an impact on
the attendees, but also "sold" them on
the concept and what it meant to RMS worldwide marketing in the future. What's more, the team at Media Matrix faced the challenge of communicating effectively to 150 attendees from 42 nations, from Taiwan to Brazil, almost all
of whom spoke English as a second language.
It
didn't take long for the meeting to get
the affiliates' attention. At the Opening Session,
a spectacular series of special effects produced
a character who was the living embodiment
of the 21st century—a "traveler from the future," played by an actor
in full costume. Stepping out to greet the audience, the Traveler, as he
called himself, explained that he had come from the year 2050 to see the
meeting that was the turning point for Roche's success in the next 50 years.
Roche
Molecular Systems
gets spectacular results from
Media Matrix for the second straight year
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