What's even better than a successful recognition event, delivering its key messages with impact and flair, held in a Caribbean paradise? Two such events, back-to-back. That's the challenge that Media Matrix recently met for Roche Pharmaceuticals, at a pair of meetings in the Virgin Islands for two groups within Roche.

The Roche Transplantation Group event was held on the island of St. Thomas in the U.S. Virgin Islands and featured three days of business meetings plus two days of teambuilding and recreation for about 100 Roche attendees. The Roche leaders wanted to recognize their group after a very successful year; therefore support for the meeting's theme "The Elite: Prepared to Compete" was a must. "The attendees are used to seeing presentations with some pizzazz and levity, however executives wanted some audience involvement," said Media Matrix Director of Business Communications and Production, Rob Jones.

Media Matrix produced an opening video using the "The Elite" theme to highlight the world's top achievers in a wide variety of fields, establishing the message that the attendees were also among the "Elite." Another original video, "Day in the Life," blended humor and entertainment with important messages by satirizing the imaginary activities of a salesperson for a Roche competitor. And a game show takeoff with talent achieved the goal of audience involvement, pitting the four Roche geographic regions against one another. The meeting's "fun" elements were highlighted by a sailing expedition to a nearby Island.

The meeting finale featured an attendee highlights video, recorded and edited on-site to sum up the event's activities.

Media Matrix handled everything needed to pull off the event, from all theme design elements and staging to on-site production management and video.